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The Entrepreneurial Toolkit™ Investment Initiative

Firefly helps companies and individuals reach their full potential. We bring this mission to life by partnering with strong leadership teams in growth-oriented, lower-middle market businesses. Since 2013, our team has invested in 14 companies.  We have a proven track record of honoring our commitments, sticking to our core values, and being an effective and fun partner to leadership teams. 

Opportunity

  • There are 30 million small businesses that employ almost half of all Americans and account for two-thirds of job creation

  • Relative to larger organizations, small businesses often struggle with three things:

o    Attracting and retaining great people

o    Winning and keeping loyal customers

o    Making informed decisions with reliable data

  • Firefly wants to help entrepreneurs solve these problems by investing in and building what we broadly call the Entrepreneurial Toolkit™, which includes businesses serving small and medium size companies in the following areas:

Areas of Focus

•  Niche Recruiting/Staffing 

•  Certifications 

•  HR Operations 

•  Health 

•  Assessments 

•  Fractional services 

•  Sales Effectiveness 

•  Wellness 

•  Training/Coaching 

•  Outsourced services 

•  Remote tech support 

•  Benefits 

•  Continuing Education 

•  Virtual Support 

•  Marketing Services 

•  Safety/Security

Platform Investment Criteria

Geography: North America

Size: EBITDA > $1M

Structure: Majority/Minority

Must Haves: Growth, Profitability, Values Fit

Current Entrepeneurial Toolkit™ Companies 

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  • A complete set of concepts and tools that helps entrepreneurs get what they want from their businesses based on Gino Wickman’s best-selling book Traction

  • Acquired by Firefly in 2018

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  • Leading provider of outsourced and fractional sales leadership, training, and consulting services to small and medium size businesses

  • Acquired by Firefly in 2021

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