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Firefly helps companies and individuals reach their full potential. We bring this mission to life by partnering with strong leadership teams in growth-oriented, lower-middle market businesses. Since 2013, our team has invested in 15 companies.  We have a proven track record of honoring our commitments, sticking to our core values, and being an effective partner to leadership teams. 

There are 30 million small businesses that employ almost half of all Americans and account for two-thirds of job creation

Relative to larger organizations, small businesses often struggle with three things:

    Attracting and retaining great people

    Winning and keeping loyal customers

  Making informed decisions with reliable data

Firefly wants to help entrepreneurs solve these problems by investing in and building what we broadly call the Entrepreneurial Toolkit, which includes businesses serving small and medium size companies in the following areas:

Opportunity

There are 30 million small businesses that employ almost half of all Americans and account for two-thirds of job creation.
Relative to larger organizations, small businesses often struggle with three things:

Attracting and retaining great people

Winning and keeping loyal customers

Making informed decisions with reliable data

Firefly wants to help entrepreneurs solve these problems by investing in and building what we broadly call the Entrepreneurial Toolkit, which includes businesses serving small and medium size companies in the following areas:

Areas of Focus

Professional Development & Education

Outsourced & Fractional Services

Remote & Virtual Support Technologies

Employee Benefits & Wellness

Human Resources & Staffing Solutions

Safety & Security Measures

Marketing & Sales Effectiveness

Health & Safety Programs

Technology & Support Services

Learning & Career Growth

Platform Investment Criteria

Forest

GEOGRAPHY
North America

 

STRUCTURE
Majority/Minority

 

SIZE
EBITDA > $1M

 

MUST HAVES
Growth, Profitability,
Values Fit

Current Entrepeneurial Toolkit  Companies 

®

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  • A complete set of concepts and tools that helps entrepreneurs get what they want from their businesses based on Gino Wickman’s best selling book, Traction.

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  • Specialized provider of recruiting services for sales leadership and other sales-related roles, with an emphasis on entrepreneurial and owner-led businesses.

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  • The leader in outsourced sales consulting, offering fractional sales leadership, sales infrastructure, sales training, and coaching for small and medium size businesses.

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  • A talent strategy firm on a mission to disrupt the status quo in hiring and people development, specializing in quality recruitment for lasting impact.

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